Think globally, act locally seems to be the call of the day since everyone around is going over how to enhance his or her local web presence, particularly in Google local search. As a new crop of young people is coming lately to online industry, there is a growing need to promote business both locally as well as globally to ensure a steady business growth.

Quite a while ago, we urged you to get your business listed in Google Maps and mentioned a few reasons why you should be there. Lots of people try to promote their website globally, but forgot about their local audience. If your business is targeting local people and your website is not found in local search results, you are losing lots of potential customers daily. Today, we will share another 7 reasons why you should do it.

Last week, we talked about local search marketing with Google Maps and explained the 7 reasons why your business should be listed in there as part of your search marketing campaign. Today, we’ll give you a few tips how to enhance your listing to be more prominent in Google local search result.

To help people know if their website encounters unsought ‘crypto’ or ‘soft’ 404s, a new feature has been introduced in recent times. A ‘soft’ 404 comes about when the server displays a ’200 OK HTTP response code’ in response for a webpage that does not exist, before 404 Not Found. ‘Soft 404s’ restricts a website’s crawling coverage by major search engines, as these may be duplicate URLs which are indexed in the end, in place of web-pages with quality content.

If Twitter is famous for its tagline “What you are doing”, Foursquare can promote itself with a tagline for example, “What is around you”. To sum it up, Foursquare is an all-new way to explore a city or venture new venues. It is basically a location based application that runs on Blackberry, iPhone, Android and other smart phones of the same line.